Extraordinary Experiences

What Great Retail and Restaurant Brands Do

Business & Finance, Marketing & Sales, Retailing, Human Resources & Personnel Management, Skills
Cover of the book Extraordinary Experiences by Denise Lee Yohn, Denise Lee Yohn, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Denise Lee Yohn ISBN: 9780692542187
Publisher: Denise Lee Yohn, Inc. Publication: February 1, 2016
Imprint: Language: English
Author: Denise Lee Yohn
ISBN: 9780692542187
Publisher: Denise Lee Yohn, Inc.
Publication: February 1, 2016
Imprint:
Language: English

Discover how brick-and-mortar brands create extraordinary experiences that keep drawing customers into their stores.

How do some stores and restaurants break through the clutter; compete with bigger, online competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty by creatively designing and consistently delivering great retail customer experiences.

In her first bestselling book, What Great Brands Do (Jossey-Bass), brand expert Denise Lee Yohn de-mystified the brand-building process and unlocked the seven keys to great brand, including “great brands avoid selling products” and “great brands start inside.’”  Now she shows how business leaders address the unique challenges and exploit the unique opportunities of the physical retail world to build great brands. 

Extraordinary retail and restaurant customer experiences don't just happen; nor do they result only from excellent operations. They stem from the strong cultural foundations, deliberate planning decisions, and integrity in execution. 

Denise Lee Yohn's Extraordinary Experiences profiles seven popular, powerful brands, including:

  • Costco -- it sustainably grows its membership and maintains one of the highest loyalty rates in the country through an exclusive customer appeal
  • Popeyes Louisiana Kitchen -- courageous company leaders fought back from near financial bankruptcy and franchisee mutiny by choosing to cultivate a servant-leader culture
  • PIRCH -- a small high-end appliance chain has transformed the process of shopping for home fixtures from tedious and predictable to emotionally fulfilling

The case studies are relatable, accessible, and applicable to all companies inside or out of the restaurant or retail industries.  They show how to build a great brand whether an organization is big or small, new or old, out-spent, under-resourced or facing some other challenge.

Packed with compelling stories and practical principles, Extraordinary Experiences is the brand-building and retail customer experience bible on every business leader's shelf.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Discover how brick-and-mortar brands create extraordinary experiences that keep drawing customers into their stores.

How do some stores and restaurants break through the clutter; compete with bigger, online competitors; and manage to grow and thrive when so many others fail?  They earn customer love and loyalty by creatively designing and consistently delivering great retail customer experiences.

In her first bestselling book, What Great Brands Do (Jossey-Bass), brand expert Denise Lee Yohn de-mystified the brand-building process and unlocked the seven keys to great brand, including “great brands avoid selling products” and “great brands start inside.’”  Now she shows how business leaders address the unique challenges and exploit the unique opportunities of the physical retail world to build great brands. 

Extraordinary retail and restaurant customer experiences don't just happen; nor do they result only from excellent operations. They stem from the strong cultural foundations, deliberate planning decisions, and integrity in execution. 

Denise Lee Yohn's Extraordinary Experiences profiles seven popular, powerful brands, including:

The case studies are relatable, accessible, and applicable to all companies inside or out of the restaurant or retail industries.  They show how to build a great brand whether an organization is big or small, new or old, out-spent, under-resourced or facing some other challenge.

Packed with compelling stories and practical principles, Extraordinary Experiences is the brand-building and retail customer experience bible on every business leader's shelf.

More books from Skills

Cover of the book Deep Survival: Who Lives, Who Dies, and Why by Denise Lee Yohn
Cover of the book The Only Grant-Writing Book You'll Ever Need by Denise Lee Yohn
Cover of the book Teaching Discipline-Specific Literacies in Grades 6-12 by Denise Lee Yohn
Cover of the book Data Wiping and Destruction Complete Certification Kit - Core Series for IT by Denise Lee Yohn
Cover of the book Odd Jobs by Denise Lee Yohn
Cover of the book How to Jet Ski by Denise Lee Yohn
Cover of the book Shooter's Bible Guide to Home Defense by Denise Lee Yohn
Cover of the book Lectura Veloz 3X. Técnicas de lectura ràpida y aprendizaje para triplicar tu velocidad sin esfuerzo by Denise Lee Yohn
Cover of the book Basic Life Support (BLS) Provider Handbook by Denise Lee Yohn
Cover of the book Introduction to the Internet by Denise Lee Yohn
Cover of the book Die Abschlussarbeit im Unternehmen schreiben by Denise Lee Yohn
Cover of the book Key Concepts in Victorian Literature by Denise Lee Yohn
Cover of the book Take Control of TextExpander by Denise Lee Yohn
Cover of the book Fly Fishing the Kennebago River by Denise Lee Yohn
Cover of the book How to Develop (Imaginative, Insightful & Credible) Short Story Ideas by Denise Lee Yohn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy