Eyetracking Web Usability

Nonfiction, Computers, Internet, Web Development, Web Site Design
Cover of the book Eyetracking Web Usability by Jakob Nielsen, Kara Pernice, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jakob Nielsen, Kara Pernice ISBN: 9780321714077
Publisher: Pearson Education Publication: April 26, 2010
Imprint: New Riders Language: English
Author: Jakob Nielsen, Kara Pernice
ISBN: 9780321714077
Publisher: Pearson Education
Publication: April 26, 2010
Imprint: New Riders
Language: English
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why.

With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

More books from Pearson Education

Cover of the book Apple Pro Training Series by Jakob Nielsen, Kara Pernice
Cover of the book Stocks Under Rocks by Jakob Nielsen, Kara Pernice
Cover of the book Game Character Development with Maya by Jakob Nielsen, Kara Pernice
Cover of the book Chemical Process Safety by Jakob Nielsen, Kara Pernice
Cover of the book Learning Objective-C 2.0 by Jakob Nielsen, Kara Pernice
Cover of the book OpenGL ES 2.0 Programming Guide by Jakob Nielsen, Kara Pernice
Cover of the book Microsoft PowerPoint 2013 Plain & Simple by Jakob Nielsen, Kara Pernice
Cover of the book Brilliant Marketing by Jakob Nielsen, Kara Pernice
Cover of the book The Dark Side of Valuation by Jakob Nielsen, Kara Pernice
Cover of the book The Truth About Maximizing College 529 Accounts by Jakob Nielsen, Kara Pernice
Cover of the book CNE for NetWare 6 Study Guide by Jakob Nielsen, Kara Pernice
Cover of the book Antibiotics by Jakob Nielsen, Kara Pernice
Cover of the book How To Write Better Law Essays by Jakob Nielsen, Kara Pernice
Cover of the book Microsoft Word 2010 Plain & Simple by Jakob Nielsen, Kara Pernice
Cover of the book Canon PowerShot G12: From Snapshots to Great Shots by Jakob Nielsen, Kara Pernice
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy