Fables Of Abundance

A Cultural History Of Advertising In America

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Fables Of Abundance by Jackson Lears, Basic Books
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Author: Jackson Lears ISBN: 9780786723225
Publisher: Basic Books Publication: November 3, 1995
Imprint: Basic Books Language: English
Author: Jackson Lears
ISBN: 9780786723225
Publisher: Basic Books
Publication: November 3, 1995
Imprint: Basic Books
Language: English

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

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Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.

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