Faith-Based Marketing

The Guide to Reaching 140 Million Christian Customers

Business & Finance, Marketing & Sales
Cover of the book Faith-Based Marketing by Bob Hutchins, Greg Stielstra, Wiley
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Author: Bob Hutchins, Greg Stielstra ISBN: 9780470483060
Publisher: Wiley Publication: April 6, 2009
Imprint: Wiley Language: English
Author: Bob Hutchins, Greg Stielstra
ISBN: 9780470483060
Publisher: Wiley
Publication: April 6, 2009
Imprint: Wiley
Language: English

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

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