FANology Playbook

27 Brain-Friendly Activities to Turn Virtual Friends and Foes into Fans

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book FANology Playbook by Anastasia Pryanikova, BookBaby
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Author: Anastasia Pryanikova ISBN: 9781624885648
Publisher: BookBaby Publication: November 27, 2012
Imprint: Language: English
Author: Anastasia Pryanikova
ISBN: 9781624885648
Publisher: BookBaby
Publication: November 27, 2012
Imprint:
Language: English
FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research. These 27 brain-friendly activities will help you: • Connect with amazing people, grow your fan base and expand your brand. • Understand your fans’ needs and desires. • Build stronger relationships with your fans to boost loyalty and evangelism. • Manage your online reputation. • Deal with negative comments and reviews. • Gain fans’ insights to improve your offerings and your customer experience online.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
FANology Playbook reveals how to be dazzling, not dull in social media. When your fans always have a choice to click away, what makes them stay? Meet The Storyteller, The Treasure-Hunter, The Enchanter, The Connector, and The Peacemaker as they reveal the secret tools they use in online communities to enchant and engage their members. They explain the alchemy of their work and offer ingredients you can add to your social media presence to make it more brain-friendly in light of recent neuroscience and new media psychology research. These 27 brain-friendly activities will help you: • Connect with amazing people, grow your fan base and expand your brand. • Understand your fans’ needs and desires. • Build stronger relationships with your fans to boost loyalty and evangelism. • Manage your online reputation. • Deal with negative comments and reviews. • Gain fans’ insights to improve your offerings and your customer experience online.

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