Fashion in the 1940s

Nonfiction, Art & Architecture, General Art, Fashion, History, British
Cover of the book Fashion in the 1940s by Jayne Shrimpton, Bloomsbury Publishing
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Author: Jayne Shrimpton ISBN: 9781784420260
Publisher: Bloomsbury Publishing Publication: October 10, 2014
Imprint: Shire Publications Language: English
Author: Jayne Shrimpton
ISBN: 9781784420260
Publisher: Bloomsbury Publishing
Publication: October 10, 2014
Imprint: Shire Publications
Language: English

This book reveals the impact of wartime and austerity on British fashion and tells the story of how a spirit of patriotism and make-do-and-mend unleashed a wave of new creativity among women who were starved of high fashion by shortages and rationing. Many home dressmakers copied the high-end looks, and women involved in war work created a whole new aesthetic of less formal street wear. Fashion in the 1940s also shows how the Second World War shifted the centre of the international couture scene away from Paris, allowing British designers to influence Home Front style. Afterwards Paris fashion was re-born with Dior's extravagant New Look, while casual American trends were widely adopted by young British women and men.

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This book reveals the impact of wartime and austerity on British fashion and tells the story of how a spirit of patriotism and make-do-and-mend unleashed a wave of new creativity among women who were starved of high fashion by shortages and rationing. Many home dressmakers copied the high-end looks, and women involved in war work created a whole new aesthetic of less formal street wear. Fashion in the 1940s also shows how the Second World War shifted the centre of the international couture scene away from Paris, allowing British designers to influence Home Front style. Afterwards Paris fashion was re-born with Dior's extravagant New Look, while casual American trends were widely adopted by young British women and men.

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