Fashion Marketing

Business & Finance, Marketing & Sales
Cover of the book Fashion Marketing by Tony Hines, Margaret Bruce, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tony Hines, Margaret Bruce ISBN: 9781136403538
Publisher: Taylor and Francis Publication: February 7, 2007
Imprint: Routledge Language: English
Author: Tony Hines, Margaret Bruce
ISBN: 9781136403538
Publisher: Taylor and Francis
Publication: February 7, 2007
Imprint: Routledge
Language: English

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

More books from Taylor and Francis

Cover of the book Statecraft and Spectacle in East Asia by Tony Hines, Margaret Bruce
Cover of the book African Americans and Native Americans in the Cherokee and Creek Nations, 1830s-1920s by Tony Hines, Margaret Bruce
Cover of the book Revival: A Last Vintage (1950) by Tony Hines, Margaret Bruce
Cover of the book Teams by Tony Hines, Margaret Bruce
Cover of the book Financial Integration in the European Union by Tony Hines, Margaret Bruce
Cover of the book The Semiotics of Theatre and Drama by Tony Hines, Margaret Bruce
Cover of the book Connectionist-Symbolic Integration by Tony Hines, Margaret Bruce
Cover of the book New Foundations for Knowledge in Educational Administration, Policy, and Politics by Tony Hines, Margaret Bruce
Cover of the book Driving Soma by Tony Hines, Margaret Bruce
Cover of the book Conduction Aphasia by Tony Hines, Margaret Bruce
Cover of the book Trade Protection in the European Community by Tony Hines, Margaret Bruce
Cover of the book Managerial Competence within the Hospitality and Tourism Service Industries by Tony Hines, Margaret Bruce
Cover of the book Keeping up Her Geography by Tony Hines, Margaret Bruce
Cover of the book Wellness Tourism by Tony Hines, Margaret Bruce
Cover of the book Structural Transformation and Economic Development by Tony Hines, Margaret Bruce
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy