Fashion Marketing

Business & Finance, Marketing & Sales
Cover of the book Fashion Marketing by Tony Hines, Margaret Bruce, Taylor and Francis
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Author: Tony Hines, Margaret Bruce ISBN: 9781136403538
Publisher: Taylor and Francis Publication: February 7, 2007
Imprint: Routledge Language: English
Author: Tony Hines, Margaret Bruce
ISBN: 9781136403538
Publisher: Taylor and Francis
Publication: February 7, 2007
Imprint: Routledge
Language: English

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

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