Fast Shopper, Slow Store

A Guide to Courting and Capturing the Mobile Consumer

Business & Finance
Cover of the book Fast Shopper, Slow Store by Gary Schwartz, Atria Books
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Author: Gary Schwartz ISBN: 9781476703947
Publisher: Atria Books Publication: September 25, 2012
Imprint: Atria Books Language: English
Author: Gary Schwartz
ISBN: 9781476703947
Publisher: Atria Books
Publication: September 25, 2012
Imprint: Atria Books
Language: English

As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.

From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how.

From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it faster—at the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examples—from Amazon to Barnes and Noble to Google—Schwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphere…and see lasting, lucrative results.

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