Financial Services Marketing

An International Guide to Principles and Practice

Business & Finance, Economics, Microeconomics, Marketing & Sales
Cover of the book Financial Services Marketing by Christine Ennew, Roisin Waite, Nigel Waite, Taylor and Francis
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Author: Christine Ennew, Roisin Waite, Nigel Waite ISBN: 9781134850594
Publisher: Taylor and Francis Publication: November 7, 2017
Imprint: Routledge Language: English
Author: Christine Ennew, Roisin Waite, Nigel Waite
ISBN: 9781134850594
Publisher: Taylor and Francis
Publication: November 7, 2017
Imprint: Routledge
Language: English

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe.  This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC.

This fully updated and revised edition features:

  • An expanded section on regulation which has international reach and addresses the post-Brexit world
  • Greatly expanded coverage of digital marketing at both the strategic and tactical levels
  • New material on how to improve a company’s trustworthiness and safeguard a culture that is customer-focussed
  • New examples, vignettes and case studies that showcase best practice from around the world
  • B2B and B2C marketing
  • Upgraded PowerPoint support on the companion website

*Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications. *

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from  extensive international experience to ensure that this text will resonate with users across the globe.  This edition is complemented by numerous international references, examples and case studies featuring companies such as American Express, Direct Line, Barclays, NatWest RBS, Aviva and HSBC.

This fully updated and revised edition features:

*Financial Services Marketing 3e will be hugely beneficial to academic students of marketing and finance, as well as essential reading to those industry-based and studying for professional qualifications. *

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