Finders & Keepers

How the World's Most Powerful Customer is Changing Everything

Business & Finance, Marketing & Sales, Research, Consumer Behaviour, Advertising & Promotion
Cover of the book Finders & Keepers by Rob Schlyecher, Spring Advertising Ltd
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rob Schlyecher ISBN: 9780994059314
Publisher: Spring Advertising Ltd Publication: March 20, 2015
Imprint: Spring Advertising Ltd Language: English
Author: Rob Schlyecher
ISBN: 9780994059314
Publisher: Spring Advertising Ltd
Publication: March 20, 2015
Imprint: Spring Advertising Ltd
Language: English

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending today. Meet the customer who bought a Subaru at full price at the height of the recession while deeply discounted Chryslers gathered dust on bankrupted car lots. Get inside the mind of the burrito chain patron who enthusiastically supported a price increase while others left McDonald’s for cheaper chicken nuggets. This book is where you will discover the Finders. The companies that do business with Finders are recession-proof, millennial-magnetic, growing fast and incredibly profitable. Then meet the more commonly pursued Keeper, the cost conscious consumer who only buys under ideal conditions. The lessons of Finders and Keepers will bring transformative change and unprecedented success to almost any organization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why do some businesses fail while others thrive no matter what? It’s all in the customer. This fast moving, real-world analysis of a ten-year world-wide research study reveals how one kind of customer is responsible for over 75% of discretionary spending today. Meet the customer who bought a Subaru at full price at the height of the recession while deeply discounted Chryslers gathered dust on bankrupted car lots. Get inside the mind of the burrito chain patron who enthusiastically supported a price increase while others left McDonald’s for cheaper chicken nuggets. This book is where you will discover the Finders. The companies that do business with Finders are recession-proof, millennial-magnetic, growing fast and incredibly profitable. Then meet the more commonly pursued Keeper, the cost conscious consumer who only buys under ideal conditions. The lessons of Finders and Keepers will bring transformative change and unprecedented success to almost any organization.

More books from Advertising & Promotion

Cover of the book List Building Quick Tips by Rob Schlyecher
Cover of the book Marketing to the New Majority by Rob Schlyecher
Cover of the book Planning and Managing Public Relations Campaigns by Rob Schlyecher
Cover of the book Copywriting That Works: by Rob Schlyecher
Cover of the book Comment utiliser Google pour son Marketing ? by Rob Schlyecher
Cover of the book The Art of Content Marketing by Rob Schlyecher
Cover of the book 60 Business Strategies for Salon Owners by Rob Schlyecher
Cover of the book Social Media Power by Rob Schlyecher
Cover of the book Effortless Cash Subscribers by Rob Schlyecher
Cover of the book Comment bien choisir son programme d'affiliation ? by Rob Schlyecher
Cover of the book Propaganda by Rob Schlyecher
Cover of the book Lead Generation On Demand by Rob Schlyecher
Cover of the book The Real Coke, the Real Story by Rob Schlyecher
Cover of the book Exploiting ClickBank For Fast Profits by Rob Schlyecher
Cover of the book Membership Site Quick Start by Rob Schlyecher
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy