FMCG

The Power of Fast-Moving Consumer Goods

Business & Finance, Marketing & Sales, International, Research
Cover of the book FMCG by John Bradley, Greg Thain, First Edition Design Publishing
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Author: John Bradley, Greg Thain ISBN: 9781622876471
Publisher: First Edition Design Publishing Publication: July 15, 2014
Imprint: First Edition Design Publishing Language: English
Author: John Bradley, Greg Thain
ISBN: 9781622876471
Publisher: First Edition Design Publishing
Publication: July 15, 2014
Imprint: First Edition Design Publishing
Language: English

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.

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