FMCG

The Power of Fast-Moving Consumer Goods

Business & Finance, Marketing & Sales, International, Research
Cover of the book FMCG by John Bradley, Greg Thain, First Edition Design Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Bradley, Greg Thain ISBN: 9781622876471
Publisher: First Edition Design Publishing Publication: July 15, 2014
Imprint: First Edition Design Publishing Language: English
Author: John Bradley, Greg Thain
ISBN: 9781622876471
Publisher: First Edition Design Publishing
Publication: July 15, 2014
Imprint: First Edition Design Publishing
Language: English

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book.

More books from First Edition Design Publishing

Cover of the book One Family, One Heart by John Bradley, Greg Thain
Cover of the book How to be a Good Person - Without Being Religious by John Bradley, Greg Thain
Cover of the book Choice by John Bradley, Greg Thain
Cover of the book The Romantic and Teleological Nature of the Universe by John Bradley, Greg Thain
Cover of the book Athletic Identity by John Bradley, Greg Thain
Cover of the book Consciousness and a 1st Cause by John Bradley, Greg Thain
Cover of the book Life is Beautiful, Enjoy the Ride by John Bradley, Greg Thain
Cover of the book Islam by John Bradley, Greg Thain
Cover of the book But He Calls Me Blessed! When the Unbelievable Happens to Believers by John Bradley, Greg Thain
Cover of the book The Miracle Revolution by John Bradley, Greg Thain
Cover of the book Summoned by John Bradley, Greg Thain
Cover of the book MATRIARCH by John Bradley, Greg Thain
Cover of the book Heaven's Enforcers by John Bradley, Greg Thain
Cover of the book A Wild Spring in Yellowstone by John Bradley, Greg Thain
Cover of the book I Hope Nobody Sees Me, Memoirs of a Teenage Stroke Survivor by John Bradley, Greg Thain
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy