Focus Groups for the Social Science Researcher

Nonfiction, Reference & Language, Reference, Social & Cultural Studies, Political Science, Social Science
Cover of the book Focus Groups for the Social Science Researcher by Jennifer Cyr, Cambridge University Press
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Author: Jennifer Cyr ISBN: 9781108100199
Publisher: Cambridge University Press Publication: May 31, 2019
Imprint: Cambridge University Press Language: English
Author: Jennifer Cyr
ISBN: 9781108100199
Publisher: Cambridge University Press
Publication: May 31, 2019
Imprint: Cambridge University Press
Language: English

What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What is a focus group? Why do we use them? When should we use them? When should we not? Focus Groups for the Social Science Researcher provides a step-by-step guide to undertaking focus groups, whether as a stand-alone method or alongside other qualitative or quantitative methods. It recognizes the challenges that focus groups encounter and provides tips to address them. The book highlights three unique, inter-related characteristics of focus groups. First, they are inherently social in form. Second, the data emerge organically through conversation; they are emic in nature. Finally, focus groups generate data at three levels of analysis: the individual, group, and interactive level. The book builds from these three characteristics to explain when focus groups can usefully be employed in different research designs. This is an essential text for students and researchers looking for a concise and accessible introduction to this important approach to data collection.

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