| Author: | S. Bridgewater | ISBN: | 9780230281363 |
| Publisher: | Palgrave Macmillan UK | Publication: | April 29, 2010 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | S. Bridgewater |
| ISBN: | 9780230281363 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | April 29, 2010 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
