Football Goes East

Business, Culture and the People's Game in East Asia

Nonfiction, Sports, Football (Soccer), History, Asian, China
Cover of the book Football Goes East by John Horne, Wolfram Manzenreiter, Taylor and Francis
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Author: John Horne, Wolfram Manzenreiter ISBN: 9781134365579
Publisher: Taylor and Francis Publication: September 23, 2004
Imprint: Routledge Language: English
Author: John Horne, Wolfram Manzenreiter
ISBN: 9781134365579
Publisher: Taylor and Francis
Publication: September 23, 2004
Imprint: Routledge
Language: English

Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad ranging collection of essays includes:

- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad ranging collection of essays includes:

- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture

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