Four Key Qualities of Any "Pay As You Wish Pricing Strategy

Business & Finance, Marketing & Sales
Cover of the book Four Key Qualities of Any "Pay As You Wish Pricing Strategy by Jagmohan Raju, Z. John Zhang, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jagmohan Raju, Z. John Zhang ISBN: 9780132467674
Publisher: Pearson Education Publication: January 12, 2010
Imprint: FT Press Language: English
Author: Jagmohan Raju, Z. John Zhang
ISBN: 9780132467674
Publisher: Pearson Education
Publication: January 12, 2010
Imprint: FT Press
Language: English

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

When “pay as you wish” pricing makes sense--and how to make it work for you.

 

Typically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for a higher margin product, because he believes that “pay as you wish” can yield more than conventional pricing, or both. Radiohead’s In Rainbows campaign shared the same four key qualities as any successful “pay as you wish” pricing program....

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.

 

When “pay as you wish” pricing makes sense--and how to make it work for you.

 

Typically, a seller turns to “pay as you wish” pricing because he believes the product will drive business for a higher margin product, because he believes that “pay as you wish” can yield more than conventional pricing, or both. Radiohead’s In Rainbows campaign shared the same four key qualities as any successful “pay as you wish” pricing program....

More books from Pearson Education

Cover of the book Working with Microsoft Dynamics CRM 2011 by Jagmohan Raju, Z. John Zhang
Cover of the book jQuery, jQuery UI, and jQuery Mobile by Jagmohan Raju, Z. John Zhang
Cover of the book Foundation of Green IT by Jagmohan Raju, Z. John Zhang
Cover of the book Web Designer's Guide to Google Glass by Jagmohan Raju, Z. John Zhang
Cover of the book CompTIA IT Fundamentals+ FC0-U61 Cert Guide by Jagmohan Raju, Z. John Zhang
Cover of the book NFS Illustrated by Jagmohan Raju, Z. John Zhang
Cover of the book Breakthrough! by Jagmohan Raju, Z. John Zhang
Cover of the book Unix and Linux by Jagmohan Raju, Z. John Zhang
Cover of the book Network Security Technologies and Solutions (CCIE Professional Development Series) by Jagmohan Raju, Z. John Zhang
Cover of the book Sams Teach Yourself iOS 6 Application Development in 24 Hours by Jagmohan Raju, Z. John Zhang
Cover of the book Maybe You Don't Want to Retire by Jagmohan Raju, Z. John Zhang
Cover of the book Programming .NET Compact Framework 3.5 by Jagmohan Raju, Z. John Zhang
Cover of the book Cross-Platform Development in C++ by Jagmohan Raju, Z. John Zhang
Cover of the book Level 2: The Ghost of Genny Castle by Jagmohan Raju, Z. John Zhang
Cover of the book Podcasting with Audacity by Jagmohan Raju, Z. John Zhang
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy