Franchising in America

The Development of a Business Method, 1840-1980

Business & Finance, Business Reference, Corporate History
Cover of the book Franchising in America by Thomas S. Dicke, The University of North Carolina Press
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Author: Thomas S. Dicke ISBN: 9781469610085
Publisher: The University of North Carolina Press Publication: December 15, 2017
Imprint: The University of North Carolina Press Language: English
Author: Thomas S. Dicke
ISBN: 9781469610085
Publisher: The University of North Carolina Press
Publication: December 15, 2017
Imprint: The University of North Carolina Press
Language: English

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.

Originally published in 1992.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.

Originally published in 1992.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

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