Free

The Future of a Radical Price

Business & Finance, Economics, Microeconomics, Nonfiction, Science & Nature, Technology, Social Aspects, Computers, Internet, Electronic Commerce
Cover of the book Free by Chris Anderson, Hachette Books
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Author: Chris Anderson ISBN: 9781401394516
Publisher: Hachette Books Publication: July 7, 2009
Imprint: Hachette Books Language: English
Author: Chris Anderson
ISBN: 9781401394516
Publisher: Hachette Books
Publication: July 7, 2009
Imprint: Hachette Books
Language: English

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

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