Free, Perfect, and Now

Connecting to the Three Insatiable Customer Demands: A CEO's True Story

Business & Finance
Cover of the book Free, Perfect, and Now by Robert Rodin, Simon & Schuster
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert Rodin ISBN: 9780684871974
Publisher: Simon & Schuster Publication: August 6, 1999
Imprint: Simon & Schuster Language: English
Author: Robert Rodin
ISBN: 9780684871974
Publisher: Simon & Schuster
Publication: August 6, 1999
Imprint: Simon & Schuster
Language: English

In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.
As the dynamic CEO of electronics distributor Marshall Industries who trained with the worldfamous W. Edwards Deming, Rob Rodin engineered the astounding reinvention of his company, turning a conventionally successful $500 million business into a $2 billion competitive powerhouse, a high-speed, high-profit junction box wired to today's imperatives.
Rodin isn't a consultant, pretending change is a matter of five steps and a pep talk. He's lived inside its gut-wrenching turmoil. Six years ago Rodin and his colleagues bet their company on a radical experiment, tearing a healthy business down to bedrock. They threw out all the old tools, taking 1,100 managers off MBOs and incentives and abolishing commissions for 600 salespeople. They threw out all the old technology, too, changing every operating system in a single tense night. Then they set out to reinvent themselves, finding new ways to help people and technology work together -- creating a dynamic pioneer for our new electronic era, a company twice named as the #1 business-to-business Web site in the world by Advertising Age magazine.
Free, Perfect, and Now tells the dramatic story of that transformation from the inside. Detailing the hard lessons learned in competitive battle, it offers a compelling new perspective on the most pressing issue facing businesspeople today: how to prepare a customer-focused corporation for a future you can't predict. But Free, Perfect, and Now is a book of solutions, too, a guide to help every manager turn ideas into concrete results. Each chapter explains, step by step, how to design a different element of a company, from how to anticipate customers' shifting demands to how to make a Web site profitable. And each chapter ends with a Manager's Workbook, containing detailed advice managers can use to make their business more competitive today.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.
As the dynamic CEO of electronics distributor Marshall Industries who trained with the worldfamous W. Edwards Deming, Rob Rodin engineered the astounding reinvention of his company, turning a conventionally successful $500 million business into a $2 billion competitive powerhouse, a high-speed, high-profit junction box wired to today's imperatives.
Rodin isn't a consultant, pretending change is a matter of five steps and a pep talk. He's lived inside its gut-wrenching turmoil. Six years ago Rodin and his colleagues bet their company on a radical experiment, tearing a healthy business down to bedrock. They threw out all the old tools, taking 1,100 managers off MBOs and incentives and abolishing commissions for 600 salespeople. They threw out all the old technology, too, changing every operating system in a single tense night. Then they set out to reinvent themselves, finding new ways to help people and technology work together -- creating a dynamic pioneer for our new electronic era, a company twice named as the #1 business-to-business Web site in the world by Advertising Age magazine.
Free, Perfect, and Now tells the dramatic story of that transformation from the inside. Detailing the hard lessons learned in competitive battle, it offers a compelling new perspective on the most pressing issue facing businesspeople today: how to prepare a customer-focused corporation for a future you can't predict. But Free, Perfect, and Now is a book of solutions, too, a guide to help every manager turn ideas into concrete results. Each chapter explains, step by step, how to design a different element of a company, from how to anticipate customers' shifting demands to how to make a Web site profitable. And each chapter ends with a Manager's Workbook, containing detailed advice managers can use to make their business more competitive today.

More books from Simon & Schuster

Cover of the book I'm Too Young To Be Seventy by Robert Rodin
Cover of the book The Lady & Sons Just Desserts by Robert Rodin
Cover of the book The Marriage Book by Robert Rodin
Cover of the book I Feel a Little Jumpy Around You by Robert Rodin
Cover of the book These Days of Ours by Robert Rodin
Cover of the book Royal Tour by Robert Rodin
Cover of the book Wait for Me by Robert Rodin
Cover of the book Amherst by Robert Rodin
Cover of the book Born to Be Wild by Robert Rodin
Cover of the book Dancing with the Devil by Robert Rodin
Cover of the book Devoted by Robert Rodin
Cover of the book Walter Benjamin at the Dairy Queen by Robert Rodin
Cover of the book I Love Mum by Robert Rodin
Cover of the book Breaking the Line by Robert Rodin
Cover of the book The Sign of Fear by Robert Rodin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy