Free Prize Inside

How to Make a Purple Cow

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Entrepreneurship & Small Business, Entrepreneurship, Marketing & Sales
Cover of the book Free Prize Inside by Seth Godin, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Seth Godin ISBN: 9781101218457
Publisher: Penguin Publishing Group Publication: May 11, 2004
Imprint: Portfolio Language: English
Author: Seth Godin
ISBN: 9781101218457
Publisher: Penguin Publishing Group
Publication: May 11, 2004
Imprint: Portfolio
Language: English

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:

• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:

• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.

More books from Penguin Publishing Group

Cover of the book Rush by Seth Godin
Cover of the book The Oracle by Seth Godin
Cover of the book The Slightest Provocation by Seth Godin
Cover of the book Gentle Discipline by Seth Godin
Cover of the book Vision In Silver by Seth Godin
Cover of the book Pushing Up Bluebonnets by Seth Godin
Cover of the book Darkness Hunts by Seth Godin
Cover of the book The Titanic Awards by Seth Godin
Cover of the book Signed, Picpus by Seth Godin
Cover of the book What the Most Successful People Do Before Breakfast by Seth Godin
Cover of the book The One-in-a-Million Baby Name Book by Seth Godin
Cover of the book The Element by Seth Godin
Cover of the book Jan Karons Mitford Years: The First Five Novels by Seth Godin
Cover of the book Panic in a Suitcase by Seth Godin
Cover of the book Coco Chanel by Seth Godin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy