From Assets to Profits

Competing for IP Value and Return

Nonfiction, Reference & Language, Law, Intellectual Property
Cover of the book From Assets to Profits by Bruce Berman, Wiley
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Author: Bruce Berman ISBN: 9780470450499
Publisher: Wiley Publication: December 3, 2008
Imprint: Wiley Language: English
Author: Bruce Berman
ISBN: 9780470450499
Publisher: Wiley
Publication: December 3, 2008
Imprint: Wiley
Language: English

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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