From Awareness to Commitment in Public Health Campaigns

The Awareness Myth

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book From Awareness to Commitment in Public Health Campaigns by Myleea D. Hill, Marceline Thompson-Hayes, Lexington Books
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Myleea D. Hill, Marceline Thompson-Hayes ISBN: 9781498533300
Publisher: Lexington Books Publication: June 27, 2017
Imprint: Lexington Books Language: English
Author: Myleea D. Hill, Marceline Thompson-Hayes
ISBN: 9781498533300
Publisher: Lexington Books
Publication: June 27, 2017
Imprint: Lexington Books
Language: English

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

More books from Lexington Books

Cover of the book Muslim Integration by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book The Hidden Life of the Sixth Dalai Lama by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Nationalism and Intra-State Conflicts in the Postcolonial World by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Neoliberalism and Cultural Transition in New Zealand Literature, 1984-2008 by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book The Roads to Congress 2014 by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book The Indigenous Peoples of Mesoamerica and Central America by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book The Nine-Eyed Agate by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Raoul Peck by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Money, Interest, and the Structure of Production by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Friends, Lovers, Co-Workers, and Community by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book A Theory of Feelings by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Yokohama Street Life by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Trump Tweets, the World Reacts by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book The Essence of Desperation by Myleea D. Hill, Marceline Thompson-Hayes
Cover of the book Community, Crime Control, and Collective Efficacy by Myleea D. Hill, Marceline Thompson-Hayes
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy