From Brand Vision to Brand Evaluation

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book From Brand Vision to Brand Evaluation by Leslie de Chernatony, Taylor and Francis
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Author: Leslie de Chernatony ISBN: 9781136439933
Publisher: Taylor and Francis Publication: July 15, 2010
Imprint: Routledge Language: English
Author: Leslie de Chernatony
ISBN: 9781136439933
Publisher: Taylor and Francis
Publication: July 15, 2010
Imprint: Routledge
Language: English

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.

This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works.

This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

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