From Knowledge to Intelligence

Business & Finance, Industries & Professions, Information Management, Management & Leadership, Management
Cover of the book From Knowledge to Intelligence by Helen Rothberg, G. Scott Erickson, Taylor and Francis
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Author: Helen Rothberg, G. Scott Erickson ISBN: 9781136402067
Publisher: Taylor and Francis Publication: March 14, 2007
Imprint: Routledge Language: English
Author: Helen Rothberg, G. Scott Erickson
ISBN: 9781136402067
Publisher: Taylor and Francis
Publication: March 14, 2007
Imprint: Routledge
Language: English

In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

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