From Old Quebec to La Belle Province

Tourism Promotion, Travel Writing, and National Identities, 1920-1986

Nonfiction, History, Canada
Cover of the book From Old Quebec to La Belle Province by Nicole Neatby, MQUP
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nicole Neatby ISBN: 9780773555747
Publisher: MQUP Publication: November 30, 2018
Imprint: MQUP Language: English
Author: Nicole Neatby
ISBN: 9780773555747
Publisher: MQUP
Publication: November 30, 2018
Imprint: MQUP
Language: English

Tourism promoters strive to brand their destinations in anticipation of what they think travellers hope to experience. In turn, travel writers react in part to destinations in line with their expectations. While several scholars have documented such patterns elsewhere, these have remained understudied in the case of Quebec despite the frequency with which the province was branded and rebranded and its status as a major North American travel destination in the decades leading up to Expo 67. The first comprehensive history of Quebec tourism promotion and travel writing, From Old Quebec to La Belle Province details changing marketing strategies and shows how these efforts consistently mirrored and strengthened French Quebec's evolving national identity. Nicole Neatby also takes into account the contentious role of English-speaking promoters in Montreal, belying the view that Quebec was unvaryingly represented and appreciated for being "old." Taking a comparative approach, Neatby draws on books and a wide array of newspapers, popular and specialized magazines, and written and visual sources from outside the tourist genre to reveal how the distinct national and cultural identities of English Canadians, Americans, and French Quebecers profoundly shaped their expectations and reactions to the province. From Old Quebec to La Belle Province traces and explains shifting promotional priorities for tourism and travel writers' varying reactions over the course of four decades, and how these attitudes harmonized with evolving national identities.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Tourism promoters strive to brand their destinations in anticipation of what they think travellers hope to experience. In turn, travel writers react in part to destinations in line with their expectations. While several scholars have documented such patterns elsewhere, these have remained understudied in the case of Quebec despite the frequency with which the province was branded and rebranded and its status as a major North American travel destination in the decades leading up to Expo 67. The first comprehensive history of Quebec tourism promotion and travel writing, From Old Quebec to La Belle Province details changing marketing strategies and shows how these efforts consistently mirrored and strengthened French Quebec's evolving national identity. Nicole Neatby also takes into account the contentious role of English-speaking promoters in Montreal, belying the view that Quebec was unvaryingly represented and appreciated for being "old." Taking a comparative approach, Neatby draws on books and a wide array of newspapers, popular and specialized magazines, and written and visual sources from outside the tourist genre to reveal how the distinct national and cultural identities of English Canadians, Americans, and French Quebecers profoundly shaped their expectations and reactions to the province. From Old Quebec to La Belle Province traces and explains shifting promotional priorities for tourism and travel writers' varying reactions over the course of four decades, and how these attitudes harmonized with evolving national identities.

More books from MQUP

Cover of the book Native Peoples and Water Rights by Nicole Neatby
Cover of the book Hurrah Revolutionaries by Nicole Neatby
Cover of the book Toward a Healthcare Strategy for Canadians by Nicole Neatby
Cover of the book Growing Up Canadian by Nicole Neatby
Cover of the book The Subtle Knot by Nicole Neatby
Cover of the book Leadership in Disaster by Nicole Neatby
Cover of the book Unpacking the Kists by Nicole Neatby
Cover of the book The Fundamental Things Apply by Nicole Neatby
Cover of the book Gender, Generation, and Journalism in France, 1910-1940 by Nicole Neatby
Cover of the book Churches and Social Order in Nineteenth- and Twentieth-Century Canada by Nicole Neatby
Cover of the book Thinking about Faith by Nicole Neatby
Cover of the book To Build a Shadowy Isle of Bliss by Nicole Neatby
Cover of the book Curatorial Dreams by Nicole Neatby
Cover of the book The Campbell Revolution? by Nicole Neatby
Cover of the book Making EI Work by Nicole Neatby
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy