Frugal Innovation

How to do more with less

Business & Finance, Economics, Development & Growth, Entrepreneurship & Small Business, New Business Enterprises
Cover of the book Frugal Innovation by Navi Radjou, Jaideep Prabhu, The Economist, PublicAffairs
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Author: Navi Radjou, Jaideep Prabhu, The Economist ISBN: 9781610395069
Publisher: PublicAffairs Publication: February 10, 2015
Imprint: The Economist Language: English
Author: Navi Radjou, Jaideep Prabhu, The Economist
ISBN: 9781610395069
Publisher: PublicAffairs
Publication: February 10, 2015
Imprint: The Economist
Language: English

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:

How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.

How consumers and other external partners can help develop products

How to implement sustainable practices, such as the production of waste-free products

How to change the corporate culture to become more frugal

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:

How to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.

How consumers and other external partners can help develop products

How to implement sustainable practices, such as the production of waste-free products

How to change the corporate culture to become more frugal

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