FT Essential Guide to Business Writing

How to write to engage, persuade and sell

Business & Finance, Human Resources & Personnel Management, Skills, Business Reference, Business Communication
Cover of the book FT Essential Guide to Business Writing by Ian Atkinson, Pearson Education Limited
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Author: Ian Atkinson ISBN: 9780273769774
Publisher: Pearson Education Limited Publication: September 7, 2012
Imprint: Financial Times/ Prentice Hall Language: English
Author: Ian Atkinson
ISBN: 9780273769774
Publisher: Pearson Education Limited
Publication: September 7, 2012
Imprint: Financial Times/ Prentice Hall
Language: English

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your choice of language can influence your reader. It gives you clear examples to show you the dos and don'ts of successful business writing and essential tips that are proven to make your writing more effective.

It shows you how to write for different audiences and in different media using style, structure and the psychology of language to your advantage. It also gives you the writing secrets used by the world's best advertising writers, which you can use to great effect in your own business writing.

 

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