Fundamentals of Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Fundamentals of Advertising by John Wilmshurst, Adrian Mackay, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Wilmshurst, Adrian Mackay ISBN: 9781136401640
Publisher: Taylor and Francis Publication: February 17, 2010
Imprint: Routledge Language: English
Author: John Wilmshurst, Adrian Mackay
ISBN: 9781136401640
Publisher: Taylor and Francis
Publication: February 17, 2010
Imprint: Routledge
Language: English

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

More books from Taylor and Francis

Cover of the book The Early Republic and Rise of National Identity by John Wilmshurst, Adrian Mackay
Cover of the book Shakespearean Films/Shakespearean Directors by John Wilmshurst, Adrian Mackay
Cover of the book Rethinking America by John Wilmshurst, Adrian Mackay
Cover of the book Unemployed Youth and Social Exclusion in Europe by John Wilmshurst, Adrian Mackay
Cover of the book Journalists in Peril by John Wilmshurst, Adrian Mackay
Cover of the book Secularism and Biblical Studies by John Wilmshurst, Adrian Mackay
Cover of the book Child Psychotherapy and Research by John Wilmshurst, Adrian Mackay
Cover of the book The Archaeology of Identities by John Wilmshurst, Adrian Mackay
Cover of the book European Literary History by John Wilmshurst, Adrian Mackay
Cover of the book Hunter-Gatherer Childhoods by John Wilmshurst, Adrian Mackay
Cover of the book Global Media Studies by John Wilmshurst, Adrian Mackay
Cover of the book Mendelssohn and Victorian England by John Wilmshurst, Adrian Mackay
Cover of the book Contentious Identities by John Wilmshurst, Adrian Mackay
Cover of the book Winter Passages by John Wilmshurst, Adrian Mackay
Cover of the book A New Approach to Conservation by John Wilmshurst, Adrian Mackay
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy