Fundamentals of Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Fundamentals of Advertising by John Wilmshurst, Adrian Mackay, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John Wilmshurst, Adrian Mackay ISBN: 9781136401640
Publisher: Taylor and Francis Publication: February 17, 2010
Imprint: Routledge Language: English
Author: John Wilmshurst, Adrian Mackay
ISBN: 9781136401640
Publisher: Taylor and Francis
Publication: February 17, 2010
Imprint: Routledge
Language: English

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.

More books from Taylor and Francis

Cover of the book Students: A Gendered History by John Wilmshurst, Adrian Mackay
Cover of the book The Decolonization Of Africa by John Wilmshurst, Adrian Mackay
Cover of the book Political Communications in Greater China by John Wilmshurst, Adrian Mackay
Cover of the book Antonymy by John Wilmshurst, Adrian Mackay
Cover of the book Anarchy, Order and Power in World Politics by John Wilmshurst, Adrian Mackay
Cover of the book Protecting Traditional Knowledge by John Wilmshurst, Adrian Mackay
Cover of the book The Limitations of Social Research by John Wilmshurst, Adrian Mackay
Cover of the book Tragedy by John Wilmshurst, Adrian Mackay
Cover of the book Postmodern Public Administration by John Wilmshurst, Adrian Mackay
Cover of the book Freedom of Religion and Belief by John Wilmshurst, Adrian Mackay
Cover of the book Eating Disorders by John Wilmshurst, Adrian Mackay
Cover of the book Law and Morality by John Wilmshurst, Adrian Mackay
Cover of the book Social Democracy in East Timor by John Wilmshurst, Adrian Mackay
Cover of the book Analytics for Managers by John Wilmshurst, Adrian Mackay
Cover of the book Coping with Homelessness by John Wilmshurst, Adrian Mackay
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy