Fundamentals of School Marketing

Nonfiction, Reference & Language, Education & Teaching, Educational Theory, Aims & Objectives, Administration, Business & Finance, Marketing & Sales
Cover of the book Fundamentals of School Marketing by Johanna M. Lockhart, Rowman & Littlefield Publishers
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Author: Johanna M. Lockhart ISBN: 9781475829976
Publisher: Rowman & Littlefield Publishers Publication: August 30, 2016
Imprint: Rowman & Littlefield Publishers Language: English
Author: Johanna M. Lockhart
ISBN: 9781475829976
Publisher: Rowman & Littlefield Publishers
Publication: August 30, 2016
Imprint: Rowman & Littlefield Publishers
Language: English

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

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Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

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