Gender, Design and Marketing

How Gender Drives our Perception of Design and Marketing

Business & Finance, Industries & Professions, Industries
Cover of the book Gender, Design and Marketing by Gloria Moss, Taylor and Francis
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Author: Gloria Moss ISBN: 9781351934510
Publisher: Taylor and Francis Publication: March 2, 2017
Imprint: Routledge Language: English
Author: Gloria Moss
ISBN: 9781351934510
Publisher: Taylor and Francis
Publication: March 2, 2017
Imprint: Routledge
Language: English

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.

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