Genes, Climate, and Consumption Culture

Connecting the Dots

Business & Finance, Marketing & Sales, Nonfiction, Science & Nature, Nature
Cover of the book Genes, Climate, and Consumption Culture by Professor Jagdish N. Sheth, Emerald Publishing Limited
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor Jagdish N. Sheth ISBN: 9781787434646
Publisher: Emerald Publishing Limited Publication: August 31, 2017
Imprint: Emerald Publishing Limited Language: English
Author: Professor Jagdish N. Sheth
ISBN: 9781787434646
Publisher: Emerald Publishing Limited
Publication: August 31, 2017
Imprint: Emerald Publishing Limited
Language: English

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.

Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people’s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.

Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

More books from Emerald Publishing Limited

Cover of the book Key Success Factors of SME Internationalisation by Professor Jagdish N. Sheth
Cover of the book The Governance of Risk by Professor Jagdish N. Sheth
Cover of the book Class and Stratification Analysis by Professor Jagdish N. Sheth
Cover of the book Chartering Capitalism by Professor Jagdish N. Sheth
Cover of the book Performance Measurement and Management Control by Professor Jagdish N. Sheth
Cover of the book Advances in Mergers and Acquisitions by Professor Jagdish N. Sheth
Cover of the book Managing Reality by Professor Jagdish N. Sheth
Cover of the book Infusing Undergraduate Research into Historically Black Colleges and Universities Curricula by Professor Jagdish N. Sheth
Cover of the book Advances in Accounting Behavioral Research by Professor Jagdish N. Sheth
Cover of the book Market Research Methods in the Sports Industry by Professor Jagdish N. Sheth
Cover of the book Followership by Professor Jagdish N. Sheth
Cover of the book Emotion Management and Feelings in Teaching and Educational Leadership by Professor Jagdish N. Sheth
Cover of the book Swarm Leadership and the Collective Mind by Professor Jagdish N. Sheth
Cover of the book Gender Panic, Gender Policy by Professor Jagdish N. Sheth
Cover of the book New Perspectives on Research, Policy & Practice in Public Entrepreneurship by Professor Jagdish N. Sheth
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy