Geography and Tourism Marketing

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Geography and Tourism Marketing by Kaye Sung Chon, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kaye Sung Chon ISBN: 9781136377396
Publisher: Taylor and Francis Publication: July 4, 2013
Imprint: Routledge Language: English
Author: Kaye Sung Chon
ISBN: 9781136377396
Publisher: Taylor and Francis
Publication: July 4, 2013
Imprint: Routledge
Language: English

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.

Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:

  • the World Wide Web as one of the most significant technological developments in travel and tourism marketing

  • the advantages of understanding the impact that a tourist’s country of origin has on small island destinations

  • pinpointing problems in a specific business venture so you can avoid similar mistakes

  • providing interactive maps to potential consumers through Geographic Information Systems

  • determining the effectiveness of brochures

  • reformulating and promoting a consistent image of a destination in order to better serve consumers

  • the fast-growing market of nature travelers and how they can be targeted more effectively

    In this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism.

Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these:

More books from Taylor and Francis

Cover of the book Colloquial Malay by Kaye Sung Chon
Cover of the book Anti-Immigrantism in Western Democracies by Kaye Sung Chon
Cover of the book Asylum-Seeking, Migration and Church by Kaye Sung Chon
Cover of the book The Innovation Tools Handbook, Volume 3 by Kaye Sung Chon
Cover of the book Inclusive Education by Kaye Sung Chon
Cover of the book Becoming an Outstanding Mathematics Teacher by Kaye Sung Chon
Cover of the book Lost City by Kaye Sung Chon
Cover of the book Population Theory in China by Kaye Sung Chon
Cover of the book Historical Linguistics by Kaye Sung Chon
Cover of the book Arctic Sustainability Research by Kaye Sung Chon
Cover of the book Introduction to Linear Algebra by Kaye Sung Chon
Cover of the book Problems of Human Pleasure and Behaviour by Kaye Sung Chon
Cover of the book An Historical Geography of Railways in Great Britain and Ireland by Kaye Sung Chon
Cover of the book Landscapes of Mobility by Kaye Sung Chon
Cover of the book Interpreting Visual Art by Kaye Sung Chon
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy