Get to the Point!

Sharpen Your Message and Make Your Words Matter

Business & Finance, Business Reference, Business Communication, Human Resources & Personnel Management, Career Planning & Job Hunting
Cover of the book Get to the Point! by Joel Schwartzberg, Berrett-Koehler Publishers
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Author: Joel Schwartzberg ISBN: 9781523094134
Publisher: Berrett-Koehler Publishers Publication: October 16, 2017
Imprint: Berrett-Koehler Publishers Language: English
Author: Joel Schwartzberg
ISBN: 9781523094134
Publisher: Berrett-Koehler Publishers
Publication: October 16, 2017
Imprint: Berrett-Koehler Publishers
Language: English

**Champion Your Best Ideas!

Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?**

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**Champion Your Best Ideas!

Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.

Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?**

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