Getting China and India Right

Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

Business & Finance, Management & Leadership, Management
Cover of the book Getting China and India Right by Anil K. Gupta, Haiyan Wang, Wiley
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Author: Anil K. Gupta, Haiyan Wang ISBN: 9780470441091
Publisher: Wiley Publication: March 30, 2009
Imprint: Jossey-Bass Language: English
Author: Anil K. Gupta, Haiyan Wang
ISBN: 9780470441091
Publisher: Wiley
Publication: March 30, 2009
Imprint: Jossey-Bass
Language: English

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:

  • Both provide mega-markets for almost every product and service
  • Both have platforms that will dramatically reduce the company's global cost structure
  • Both have platforms that will significantly boost the company's global technology and innovation base
  • Both are springboards for the mergence of new fearsome global competitors.

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise:

This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

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