Global Consumer Behavior

Business & Finance, Marketing & Sales
Cover of the book Global Consumer Behavior by , Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781118614846
Publisher: Wiley Publication: March 1, 2013
Imprint: Wiley-ISTE Language: English
Author:
ISBN: 9781118614846
Publisher: Wiley
Publication: March 1, 2013
Imprint: Wiley-ISTE
Language: English

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

More books from Wiley

Cover of the book Interventional Cardiology by
Cover of the book Plant Biomass Conversion by
Cover of the book CBT for Appearance Anxiety by
Cover of the book Multicatalyst System in Asymmetric Catalysis by
Cover of the book Vietnam Business Guide by
Cover of the book Starting Your Own Business by
Cover of the book Boost Your Confidence In A Day For Dummies by
Cover of the book The Leadership Gap by
Cover of the book Ancient Egyptian Tombs by
Cover of the book The Secrets of Happily Married Men by
Cover of the book A History of Germany 1918 - 2008 by
Cover of the book Hydrogeology by
Cover of the book Political Philosophy by
Cover of the book Intracellular Calcium by
Cover of the book IP Address Management by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy