Global Perspectives on Media Events in Contemporary Society

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sociology
Cover of the book Global Perspectives on Media Events in Contemporary Society by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466699694
Publisher: IGI Global Publication: February 25, 2016
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466699694
Publisher: IGI Global
Publication: February 25, 2016
Imprint: Information Science Reference
Language: English
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

More books from IGI Global

Cover of the book Global Perspectives on Health Communication in the Age of Social Media by
Cover of the book Logistics Management and Optimization through Hybrid Artificial Intelligence Systems by
Cover of the book Campus Support Services, Programs, and Policies for International Students by
Cover of the book Cases on Educational Technology Planning, Design, and Implementation by
Cover of the book Management Control Systems in Complex Settings by
Cover of the book Handbook of Research on International Travel Agency and Tour Operation Management by
Cover of the book E-Portfolios and Global Diffusion by
Cover of the book ICT Ethics and Security in the 21st Century by
Cover of the book Identity Theft by
Cover of the book Handbook of Research on Student-Centered Strategies in Online Adult Learning Environments by
Cover of the book Nationalism, Social Movements, and Activism in Contemporary Society by
Cover of the book Increasing Productivity and Efficiency in Online Teaching by
Cover of the book Cloud Computing Advancements in Design, Implementation, and Technologies by
Cover of the book Handbook of Research on Sub-National Governance and Development by
Cover of the book Algorithmic Strategies for Solving Complex Problems in Cryptography by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy