Global Perspectives on Media Events in Contemporary Society

Nonfiction, Social & Cultural Studies, Social Science, Cultural Studies, Popular Culture, Sociology
Cover of the book Global Perspectives on Media Events in Contemporary Society by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466699694
Publisher: IGI Global Publication: February 25, 2016
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466699694
Publisher: IGI Global
Publication: February 25, 2016
Imprint: Information Science Reference
Language: English
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

More books from IGI Global

Cover of the book Impact of Meat Consumption on Health and Environmental Sustainability by
Cover of the book Management Education for Global Leadership by
Cover of the book Handbook of Research on Humanizing the Distance Learning Experience by
Cover of the book Citizen 2.0: Public and Governmental Interaction through Web 2.0 Technologies by
Cover of the book Achieving Enterprise Agility through Innovative Software Development by
Cover of the book Fostering 21st Century Digital Literacy and Technical Competency by
Cover of the book Effective Solutions to Pollution Mitigation for Public Welfare by
Cover of the book Cross-Disciplinary Applications of Artificial Intelligence and Pattern Recognition by
Cover of the book Geotechnical Applications for Earthquake Engineering by
Cover of the book Developing Churn Models Using Data Mining Techniques and Social Network Analysis by
Cover of the book Neuroeconomics and the Decision-Making Process by
Cover of the book Learning Models for Innovation in Organizations by
Cover of the book Security Engineering for Cloud Computing by
Cover of the book Technologies for the Treatment and Recovery of Nutrients from Industrial Wastewater by
Cover of the book E-Retailing Challenges and Opportunities in the Global Marketplace by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy