Global Strategy in the Service Industries

Dynamics, Analysis, Growth

Business & Finance, Marketing & Sales, International, Economics
Cover of the book Global Strategy in the Service Industries by Mario Glowik, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mario Glowik ISBN: 9781317402343
Publisher: Taylor and Francis Publication: April 28, 2017
Imprint: Routledge Language: English
Author: Mario Glowik
ISBN: 9781317402343
Publisher: Taylor and Francis
Publication: April 28, 2017
Imprint: Routledge
Language: English

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

More books from Taylor and Francis

Cover of the book Samuel Barber by Mario Glowik
Cover of the book Fifty Key Texts in Art History by Mario Glowik
Cover of the book Clinical Case Management for People with Mental Illness by Mario Glowik
Cover of the book Designing Profits by Mario Glowik
Cover of the book The Coach's Mind Manual by Mario Glowik
Cover of the book Is Anyone Listening? by Mario Glowik
Cover of the book Cosmo Innes and the Defence of Scotland's Past c. 1825-1875 by Mario Glowik
Cover of the book Word Recognition in Beginning Literacy by Mario Glowik
Cover of the book Examining the Use of Online Social Networks by Korean Graduate Students by Mario Glowik
Cover of the book Changing Places? by Mario Glowik
Cover of the book The World's Religions by Mario Glowik
Cover of the book Literary Ghosts from the Victorians to Modernism by Mario Glowik
Cover of the book Transitions from Education to Work by Mario Glowik
Cover of the book The Global Economic Crisis in Latin America by Mario Glowik
Cover of the book Multinational Accounting (RLE Accounting) by Mario Glowik
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy