Global Strategy in the Service Industries

Dynamics, Analysis, Growth

Business & Finance, Marketing & Sales, International, Economics
Cover of the book Global Strategy in the Service Industries by Mario Glowik, Taylor and Francis
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Author: Mario Glowik ISBN: 9781317402343
Publisher: Taylor and Francis Publication: April 28, 2017
Imprint: Routledge Language: English
Author: Mario Glowik
ISBN: 9781317402343
Publisher: Taylor and Francis
Publication: April 28, 2017
Imprint: Routledge
Language: English

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

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