Go Figure! New Directions in Advertising Rhetoric

Business & Finance, Economics, Economic Development
Cover of the book Go Figure! New Directions in Advertising Rhetoric by Edward F. McQuarrie, Barbara J. Phillips, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Edward F. McQuarrie, Barbara J. Phillips ISBN: 9781317469605
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Edward F. McQuarrie, Barbara J. Phillips
ISBN: 9781317469605
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.

More books from Taylor and Francis

Cover of the book Praying to a French God by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Maladjusted Boys (RLE Edu M) by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Digital Dieting by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book The Middle East by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Slavery, Contested Heritage, and Thanatourism by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book The Routledge Handbook of Urban Ecology by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Markets, Unemployment and Economic Policy by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book African American Intellectual-Activists by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Finance Markets, the New Economy and Growth by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Regional Equity by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Learning on the Net by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Making Invisible Latino Adolescents Visible by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Social Cognition and Communication by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Economics in Sweden by Edward F. McQuarrie, Barbara J. Phillips
Cover of the book Violence and Emotions in Early Modern Europe by Edward F. McQuarrie, Barbara J. Phillips
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy