Gower Handbook of Internal Communication

Business & Finance, Management & Leadership, Management
Cover of the book Gower Handbook of Internal Communication by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317125259
Publisher: Taylor and Francis Publication: April 22, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317125259
Publisher: Taylor and Francis
Publication: April 22, 2016
Imprint: Routledge
Language: English

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.

More books from Taylor and Francis

Cover of the book The English History Play in the age of Shakespeare by
Cover of the book Modern Arab Historiography by
Cover of the book Jung on Astrology by
Cover of the book Chinese Regions in Change by
Cover of the book Violent Death by
Cover of the book The Routledge Handbook of Second Language Acquisition and Pragmatics by
Cover of the book Gladstone, Disraeli and Later Victorian Politics by
Cover of the book Responsibility by
Cover of the book Japan And Its Art by
Cover of the book Arts-Based Research in Education by
Cover of the book The Novel and the Rural Imaginary in Egypt, 1880-1985 by
Cover of the book The Sherlock Effect by
Cover of the book The Rainy Spell and Other Korean Stories by
Cover of the book Communication Studies by
Cover of the book The Dilemmas of Intimacy by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy