Graphic Design Discourse

Evolving Theories, Ideologies, and Processes of Visual Communication

Nonfiction, Art & Architecture, Graphic Art & Design, General Art, General Design
Cover of the book Graphic Design Discourse by , Princeton Architectural Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781616896720
Publisher: Princeton Architectural Press Publication: March 20, 2018
Imprint: Princeton Architectural Press Language: English
Author:
ISBN: 9781616896720
Publisher: Princeton Architectural Press
Publication: March 20, 2018
Imprint: Princeton Architectural Press
Language: English

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.

More books from Princeton Architectural Press

Cover of the book Manual of Section by
Cover of the book Pamphlet Architecture 30 by
Cover of the book Southern Makers by
Cover of the book The Big Cloud by
Cover of the book People Knitting by
Cover of the book The Designer Says by
Cover of the book How to Be a Graphic Designer without Losing Your Soul by
Cover of the book The Toaster Project by
Cover of the book Architecture of the Everyday by
Cover of the book From Here to There by
Cover of the book Digital Design Theory by
Cover of the book Ethics for Architects by
Cover of the book Mark Mothersbaugh by
Cover of the book The lost christmas gift by
Cover of the book Printing Architecture by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy