Great Companies: Target

Business & Finance, Management & Leadership, Management
Cover of the book Great Companies: Target by The Editors of New Word City, New Word City, Inc.
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Author: The Editors of New Word City ISBN: 9781936529766
Publisher: New Word City, Inc. Publication: July 25, 2012
Imprint: New Word City, Inc. Language: English
Author: The Editors of New Word City
ISBN: 9781936529766
Publisher: New Word City, Inc.
Publication: July 25, 2012
Imprint: New Word City, Inc.
Language: English

Targets hybrid image as an upscale discount chain dates to its birth -- and that image fueled the runaway success that made it the countrys second-largest discounter. But as the recession turned fashionistas into frugalistas, the retailer had to find a way of convincing customers to resist the pull of Wal-Marts rock-bottom prices. In the end, Target avoided a full-blown identity crisis and looked back to its roots, forcing it to rely on a competitive weapon it had all along: the ability to think for itself. H ere, in this brief eBook, is how the ingenious marketer that defined cheap chic redefined what that means in a shabby economy.

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Targets hybrid image as an upscale discount chain dates to its birth -- and that image fueled the runaway success that made it the countrys second-largest discounter. But as the recession turned fashionistas into frugalistas, the retailer had to find a way of convincing customers to resist the pull of Wal-Marts rock-bottom prices. In the end, Target avoided a full-blown identity crisis and looked back to its roots, forcing it to rely on a competitive weapon it had all along: the ability to think for itself. H ere, in this brief eBook, is how the ingenious marketer that defined cheap chic redefined what that means in a shabby economy.

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