Green Advertising and the Reluctant Consumer

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Green Advertising and the Reluctant Consumer by , Taylor and Francis
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Author: ISBN: 9781317700050
Publisher: Taylor and Francis Publication: January 8, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317700050
Publisher: Taylor and Francis
Publication: January 8, 2016
Imprint: Routledge
Language: English

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

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