Green Marketing and Environmental Responsibility in Modern Corporations

Nonfiction, Science & Nature, Nature, Environment, Environmental Conservation & Protection, Business & Finance, Marketing & Sales
Cover of the book Green Marketing and Environmental Responsibility in Modern Corporations by , IGI Global
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Author: ISBN: 9781522523338
Publisher: IGI Global Publication: January 18, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522523338
Publisher: IGI Global
Publication: January 18, 2017
Imprint: Business Science Reference
Language: English
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations.

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