Grounded Theory

A Practical Guide for Management, Business and Market Researchers

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Grounded Theory by Christina Goulding, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christina Goulding ISBN: 9781446228975
Publisher: SAGE Publications Publication: May 17, 2002
Imprint: SAGE Publications Ltd Language: English
Author: Christina Goulding
ISBN: 9781446228975
Publisher: SAGE Publications
Publication: May 17, 2002
Imprint: SAGE Publications Ltd
Language: English

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

More books from SAGE Publications

Cover of the book The New School Management by Wandering Around by Christina Goulding
Cover of the book Getting the Most Out of the Research Experience by Christina Goulding
Cover of the book EEG Methods for the Psychological Sciences by Christina Goulding
Cover of the book Breaking Out of Isolation by Christina Goulding
Cover of the book The Sleeping Tigers by Christina Goulding
Cover of the book Research in Early Childhood by Christina Goulding
Cover of the book Leadership in Nonprofit Organizations by Christina Goulding
Cover of the book Essentials of Human Behavior by Christina Goulding
Cover of the book Advancing the Three-Minute Walk-Through by Christina Goulding
Cover of the book The Brain and Strengths Based School Leadership by Christina Goulding
Cover of the book The Literature Review by Christina Goulding
Cover of the book Leading for Results by Christina Goulding
Cover of the book Making the Common Core Writing Standards Accessible Through Universal Design for Learning by Christina Goulding
Cover of the book Teaching to Capture and Inspire All Learners by Christina Goulding
Cover of the book Newly-Qualified Social Workers by Christina Goulding
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy