Grounded Theory

A Practical Guide for Management, Business and Market Researchers

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Grounded Theory by Christina Goulding, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christina Goulding ISBN: 9781446228975
Publisher: SAGE Publications Publication: May 17, 2002
Imprint: SAGE Publications Ltd Language: English
Author: Christina Goulding
ISBN: 9781446228975
Publisher: SAGE Publications
Publication: May 17, 2002
Imprint: SAGE Publications Ltd
Language: English

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

  • It offers an overview of qualitative methods in general and locates grounded theory in this context;
  • It compares and contrasts the various grounded theory approaches in an accessible manner;
  • It offers an in-depth case study for students and researchers to follow/use;
  • And it provides a critique of the methodology itself.

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written with a clarity of style and a practical slant throughout, Grounded Theory represents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualize grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.

Grounded Theory is different from other texts on four levels:

Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

More books from SAGE Publications

Cover of the book Educating African American Males by Christina Goulding
Cover of the book Tourism Development Revisited by Christina Goulding
Cover of the book Propensity Score Analysis by Christina Goulding
Cover of the book Relationship Pathways by Christina Goulding
Cover of the book Issues in Terrorism and Homeland Security by Christina Goulding
Cover of the book Love your Mondays and Retire Young by Christina Goulding
Cover of the book Study Skills for Policing Students by Christina Goulding
Cover of the book Conducting Empirical Analysis by Christina Goulding
Cover of the book The SAGE Handbook of Public Administration by Christina Goulding
Cover of the book Dimensions of Human Behavior by Christina Goulding
Cover of the book Teaching Computational Thinking and Coding in Primary Schools by Christina Goulding
Cover of the book Talent Management in Education by Christina Goulding
Cover of the book This Is Disciplinary Literacy by Christina Goulding
Cover of the book Study Guide to Accompany Neil J. Salkind's Statistics for People Who (Think They) Hate Statistics by Christina Goulding
Cover of the book Leading Connected Classrooms by Christina Goulding
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy