Hacking the Electorate

How Campaigns Perceive Voters

Nonfiction, Social & Cultural Studies, Political Science, Government
Cover of the book Hacking the Electorate by Eitan D. Hersh, Cambridge University Press
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Author: Eitan D. Hersh ISBN: 9781316290330
Publisher: Cambridge University Press Publication: June 9, 2015
Imprint: Cambridge University Press Language: English
Author: Eitan D. Hersh
ISBN: 9781316290330
Publisher: Cambridge University Press
Publication: June 9, 2015
Imprint: Cambridge University Press
Language: English

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.

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