Hacking the Electorate

How Campaigns Perceive Voters

Nonfiction, Social & Cultural Studies, Political Science, Government
Cover of the book Hacking the Electorate by Eitan D. Hersh, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Eitan D. Hersh ISBN: 9781316290330
Publisher: Cambridge University Press Publication: June 9, 2015
Imprint: Cambridge University Press Language: English
Author: Eitan D. Hersh
ISBN: 9781316290330
Publisher: Cambridge University Press
Publication: June 9, 2015
Imprint: Cambridge University Press
Language: English

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.

More books from Cambridge University Press

Cover of the book UNIX and Perl to the Rescue! by Eitan D. Hersh
Cover of the book The Psychologist's Companion by Eitan D. Hersh
Cover of the book Privacy as Trust by Eitan D. Hersh
Cover of the book Actors and Acting in Shakespeare's Time by Eitan D. Hersh
Cover of the book Creating Global Opportunities by Eitan D. Hersh
Cover of the book The Cambridge Companion to Irish Modernism by Eitan D. Hersh
Cover of the book Violence in Latin America and the Caribbean by Eitan D. Hersh
Cover of the book European Labour Law by Eitan D. Hersh
Cover of the book Competition Policy and Patent Law under Uncertainty by Eitan D. Hersh
Cover of the book The Cambridge Companion to Merleau-Ponty by Eitan D. Hersh
Cover of the book Transforming US Energy Innovation by Eitan D. Hersh
Cover of the book Stochastic Geometry for Wireless Networks by Eitan D. Hersh
Cover of the book The Politics of Representation in the Global Age by Eitan D. Hersh
Cover of the book Fundamentals of Condensed Matter and Crystalline Physics by Eitan D. Hersh
Cover of the book Perioperative Hemodynamic Monitoring and Goal Directed Therapy by Eitan D. Hersh
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy