Handbook of Consumer Psychology

Nonfiction, Health & Well Being, Psychology, Occupational & Industrial Psychology
Cover of the book Handbook of Consumer Psychology by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136676208
Publisher: Taylor and Francis Publication: December 7, 2018
Imprint: Routledge Language: English
Author:
ISBN: 9781136676208
Publisher: Taylor and Francis
Publication: December 7, 2018
Imprint: Routledge
Language: English

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

More books from Taylor and Francis

Cover of the book Trade Relations Between the EU and Africa by
Cover of the book The History of Evil in the Eighteenth and Nineteenth Centuries by
Cover of the book Baudrillard's Bestiary by
Cover of the book Utopia: Social Theory and the Future by
Cover of the book Persia (RLE Iran A) by
Cover of the book Objectivity and the Language-Dependence of Thought by
Cover of the book Digital Audio Technology by
Cover of the book Men and Menswear by
Cover of the book Ambivalent Europeans by
Cover of the book Jane Addams and the Men of the Chicago School, 1892-1918 by
Cover of the book Monetary and Financial Policies in Developing Countries by
Cover of the book The EU's Democracy Promotion and the Mediterranean Neighbours by
Cover of the book The British Industrial Decline by
Cover of the book Design, Meaning and Choice in Direct Democracy by
Cover of the book Accountability and European Governance by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy