Handbook of Marketing Decision Models

Business & Finance, Management & Leadership, Operations Research, Marketing & Sales
Cover of the book Handbook of Marketing Decision Models by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319569413
Publisher: Springer International Publishing Publication: July 12, 2017
Imprint: Springer Language: English
Author:
ISBN: 9783319569413
Publisher: Springer International Publishing
Publication: July 12, 2017
Imprint: Springer
Language: English

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.

This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media.

This Handbook contains eighteen chapters that cover the most recent developments of marketing decision models in different domains of marketing. Compared to the previous edition, thirteen chapters are entirely new, while the remaining chapters represent complete updates and extensions of the previous edition. This new edition of the Handbook has chapters on models for substantive marketing problems, such as customer relationship management, customer loyalty management, website design, Internet advertising, social media, and social networks. In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement. The introductory chapter discusses the main developments of the last decade and discusses perspectives for future developments.

More books from Springer International Publishing

Cover of the book Nonequilibrium and Irreversibility by
Cover of the book Inclusive Governance in South Asia by
Cover of the book GraphITA by
Cover of the book Islamic Design: A Mathematical Approach by
Cover of the book Personalized Oral Health Care by
Cover of the book The American Press and the Cold War by
Cover of the book High Order Nonlinear Numerical Schemes for Evolutionary PDEs by
Cover of the book Theory of Nonparametric Tests by
Cover of the book Under Observation: The Interplay Between eHealth and Surveillance by
Cover of the book Gay Life Stories by
Cover of the book Academic Theories of Generation in the Renaissance by
Cover of the book Antiracism Education In and Out of Schools by
Cover of the book Language, Music, and Computing by
Cover of the book Computer Vision and Machine Learning with RGB-D Sensors by
Cover of the book Automated Broad and Narrow Band Impedance Matching for RF and Microwave Circuits by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy