Handbook of Product Placement in the Mass Media

New Strategies in Marketing Theory, Practice, Trends, and Ethics

Business & Finance, Marketing & Sales
Cover of the book Handbook of Product Placement in the Mass Media by Mary-Lou Galician, Taylor and Francis
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Author: Mary-Lou Galician ISBN: 9781136781278
Publisher: Taylor and Francis Publication: May 28, 2004
Imprint: Routledge Language: English
Author: Mary-Lou Galician
ISBN: 9781136781278
Publisher: Taylor and Francis
Publication: May 28, 2004
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

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