Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions

Nonfiction, Social & Cultural Studies, Political Science, Government, Public Affairs & Administration, Business & Finance, Industries & Professions
Cover of the book Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions by , IGI Global
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Author: ISBN: 9781522574316
Publisher: IGI Global Publication: January 11, 2019
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781522574316
Publisher: IGI Global
Publication: January 11, 2019
Imprint: Information Science Reference
Language: English

Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians.

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Memory institutions such as archives, libraries, and museums collect, arrange, describe, and preserve their collections and holdings in order to make them accessible to the community. However, these institutions remain underutilized and are struggling to raise awareness of their existence and attract users and funders. The Handbook of Research on Advocacy, Promotion, and Public Programming for Memory Institutions is a collection of innovative research on emerging strategies such as advocacy, outreach, marketing, and public programming to promote memory institutions and engage the community. While highlighting topics including customer service solutions, social media, and collection development strategies, this book is ideally designed for heritage management and information professionals, curators, museum management, archival specialists, librarians, policymakers, researchers, and academicians.

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