Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation

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Cover of the book Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation by , IGI Global
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Author: ISBN: 9781522501374
Publisher: IGI Global Publication: April 22, 2016
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522501374
Publisher: IGI Global
Publication: April 22, 2016
Imprint: Business Science Reference
Language: English

The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.

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The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.

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