Handbook of Research on Effective Advertising Strategies in the Social Media Age

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Computers, Internet
Cover of the book Handbook of Research on Effective Advertising Strategies in the Social Media Age by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781466681279
Publisher: IGI Global Publication: February 28, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466681279
Publisher: IGI Global
Publication: February 28, 2015
Imprint: Business Science Reference
Language: English

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

More books from IGI Global

Cover of the book Securing Government Information and Data in Developing Countries by
Cover of the book Special Library Administration, Standardization and Technological Integration by
Cover of the book Advanced Analytics for Green and Sustainable Economic Development by
Cover of the book Advancements in Applied Metaheuristic Computing by
Cover of the book Driving Tourism through Creative Destinations and Activities by
Cover of the book Enhancing the Human Experience through Assistive Technologies and E-Accessibility by
Cover of the book Cases on E-Learning Management by
Cover of the book Handbook of Research on Human Social Interaction in the Age of Mobile Devices by
Cover of the book Managing E-Government Projects by
Cover of the book Dynamic Models for Knowledge-Driven Organizations by
Cover of the book Open Innovation in Firms and Public Administrations by
Cover of the book Handbook of Research on Manufacturing Process Modeling and Optimization Strategies by
Cover of the book Pattern Discovery Using Sequence Data Mining by
Cover of the book Health Literacy by
Cover of the book Cases on Higher Education Spaces by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy